ATLANTA—When hotel CEOs talk, people listen, but it doesn’t mean everything they say is beyond reproach. The President’s Panel, during the Hunter Hotel Conference, held last week at the Marriott Marquis, is at its best when discussion focuses on the trends and storylines impacting the hospitality industry, and at its most vexing when it becomes a marketing campaign—a game of anything your brand can do mine can do better.
That’s how it goes.
Ballotti touted Wyndham’s 21st brand, La Quinta, which it announced the $1.95-billion acquisition of in January, with the deal expected to close in the second quarter of 2018.
“La Quinta is a brand franchisees love,” Ballotti said, citing that 85 percent of La Quinta franchisees score four stars or higher on TripAdvisor. He added that La Quinta’s Del Sol prototype punched the brand up to more of an upscale play than midscale. “Scale has never been more important,” he continued, telling the audience that Wyndham now had more than 9,000 hotels. “Small companies can’t do it on their own anymore.”
Ballotti’s fellow CEOs on stage plugged their brands and business, too, including Pat Pacious, CEO of Choice Hotels International. “We have 12 brands and one in every 10 hotels is a Choice hotel,” he said, adding that Choice now composes some 6,800 hotels….(Click Here for full article)